Griffiths-Waite has an excellent track record in delivering Oracle based solutions to its customers. They wished to consider new ways of growing their business and wanted to evaluate a number of new market opportunities and decide how they might grow their business.
Using the DTI Grant for Investigating an Innovative Idea we conducted a review of the options before them and built a profile of the likely markets. From here we identified the best short term and long term market opportunities. Finally we build an action plan which provided a template for a new sales and marketing campaign to win market share in these markets. |
